
Themes, are they beneficial? Today I was discussing with a friend the use of themes in soap making.
I'll admit it is a great topic. Themes don't really do anything at all except add time and energy. Soap is meant to be used to clean your body. No matter what kind of soap you buy that is its purpose. So why do we put so much effort into how it looks?
Well I know why I do. Because it sells better. Maybe it's an American thing. I don't really know. It's too hard to see it clearly from the inside but the truth is. I don't really care about every aspect of a soap that I use.
I for instance do mind using a soap with a mica or pigment. I also could care less about the fragrance. So long as the fragrance isn't going to give me skin issues I don't care. I fall into the category of wanting my soap to smell good and look good. All of the rest is just fluff.
The truth is that's true for most of us. We don't buy things unless we like the way they look. Yes ingredients might play a role. That role will still be smaller than how it looks. As long as it doesn't have anything bad in it I'll use it. So at what point do we draw the line? How far is too far when considering a theme?
This question came up because of my business in the lerch. It is a play on words. It's also the name of a character Lurch. I've spent a good deal of my life dealing with the Lurch jokes. It was the navy that taught me to embrace it. On that note I recently started doing a limited soap series and my next theme was supposed to be based on the Addams family. Another play on words. But with the release of Wednesday on Netflix I was reluctant to do it. Seemed like it could become a conflict of interest. So what things must you conform to when creating a theme?
Well some big things are no names or images that can be considered a direct association with the object of your themes. So how do you promote something that can't be associated with a title or person? Very carefully.

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